Digital transformation is not a matter of choice,
but a matter of survival.

The digital economy is on the fast track, with direct investment in digital transformation set to reach $5.5 trillion from 2019 to 2021. By 2022, digitalized GDP in the world will reach $46 trillion, accounting for 46 percent of the total economy.

Driven by digital technology, a large number of traditional enterprises are at risk of disruption. As of 2018, 67% of the world's top 1,000 companies and 50% of Chinese top 1,000 companies will put digital transformation as the core of their strategy.In 2020, The COVID-19 pandemic is also testing the extent of digital transformation in the enterprise,90% of enterprises will urgently digital transformation ahead of planning.

Transformation challenges

Since 80% of companies mistakenly equate digital with information technology, believing it to be the business of the technology department, their digital transformation has not gone smoothly and businesses have encountered the following problems:

1. Lack of an overall goal and road map for transformation.
2. No common understanding of digital transformation.
3.Unclear delineation of responsibilities and authority.

Where should an enterprise's digital transformation begin?
How can businesses ensure that digital transformation is sustainable and efficient?

ETU Digital Transformation Solution:
A context-driven design for business transformation.

ETU believes that the purpose of digital transformation is to improve the competitiveness of products and services in the market. The transformation should start with the needs of the customers and consider the context of products or services as the driving force.

With 16 years of experience in digital transformation, ETU is adept at designing the context of product and service that interact with customers, and matching the context with strategic objectives, and rationally configuring the supporting capacities of an enterprise.


Designing Context as the Driving Force of Transformation

The business market is now dominated by customer demand. The purpose of digital transformation for businesses is to leverage technology to make their business reach customers anytime and anywhere. Therefore, the context of products and services that connect enterprises with their customer becomes the core business of the transformation.

We specialize in designing the product and service interaction context with the understand of customer needs and use this to guide the layout of digital technologies, corporate culture, organizational structure, and other supporting capabilities.


Digital Transformation Methodology of ETU

ETU digital transformation methodology consists of five phases: Situation Assessment —— Agile Co-Creation —— Transformation Planning——Transformation Implementation——Continuous Improvement. The five phases form a closed-loop, and the last phase is also the first phase, continuously upgrading and iterating on the digital transformation.


Vice President of Design

Nick Liu

#Digital Product Design

#Digeital Service Design

#Membership System for Growth

Vice President of Research

Ting Zhang

#Digital Operation Planning

#Digital Management Consulting

#Customer Experience Early Warning System

Vice President of Strategy

Harry Li

#Digital Strategy and Transformation

#Business Insight

#Business Innovation

Vice President of UX

Zerong Guo

#Digital Brand Upgrades

#Brand Strategy

#Digital Product Design