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ETU ETU Experience Academy, bringing together many user experience experts, distills more than ten years of experience in the user experience industry into methodologies and summary cases, provides in-depth training and consulting services in the enterprise, and is committed to achieving revenue growth for enterprises through the thinking and methodology of user experience.

We have provided training and consulting services related to user experience design/operation/management forJD.com, Midea Group, Debon Express, Ping An Bank, Bank of China, Shanghai Pudong Development Bank, Guotai Junan, PICC, China Merchants Cigna, and GAC Passenger Vehicle Group.

30+

Open Classes

20+

Corporate Training

10 years+

Experienced Instructor

Twelve Training Topics

Cover the whole proc

Advanced Courses

Experience Design

Systematic methodology and skills practice of product design/user research

Intermediate courses

Experience Operations

Architecture, planning, insight into product/service operations

Advanced courses

Experience Management

Data application, innovation mechanism, and management system managed by enterprises

Master classes

Business model design

Business model thinking and case analysis, application of business model canvas

Issue 1

Product design: Insight into product needs and the development of design thinking

How to conduct a needs analysis and insight
Design thinking concept analysis
How design thinking guides product/design innovation
- Product Scenario Design Thinking
- A global view of products in experience design

Course content:Choose 3 subjects from 12 subjects

Issue 2

User Research: Theory and Application of User Profile and User Journey Map

Get to know user personas and user journey maps
How to quickly build user portraits based on massive user data
How to use user insights for product and brand planning

Course duration:2 days (3 hours per issue + 3 hours workshop)

Issue 3

Experience Data: Analysis and Application of Commonly Used Indicator Models

What is customer experience management commonly used data indicator models for customer experience management
Introduction and Application of NPS and Satisfaction

Course format:Offline Lecture + Workshop (Choose a topic from the selected 3 topics for workshop)

Issue 1

Membership Growth System: System Membership Growth System Construction and Effective Operation

Membership growth system framework and design ideas
Three research mechanisms to in-depth understanding of member profiles
Three major drivers to solve common problems in member operation

Course content:Choose 3 subjects from 12 subjects

Issue 2

Brand operation: Build a high-trust brand personality and IP system

Analysis of consumer brand characteristics in the digital age
Brand design and positioning analysis
Practice and experience of brand twelve personality method

Course duration:2 days (3 hours per issue + 3 hours workshop)

Issue 3

Experience Operations: The Value of Data and the Application of Data Analysis Models

How to analyze user data
How to tap user pain points
How to create operational opportunities
Understanding and application of the data-driven model

Course format:Offline Lecture + Workshop (Choose a topic from the selected 3 topics for workshop)

Issue 1

Grasping Macro Trends: Experience Strategy and Future in the Digital Age

Insights into user experience trends from the evolution of tools/minds
User experience empowers enterprises to upgrade their digital strategy

Course content:Choose 3 subjects from 12 subjects

Issue 2

Experience Metrics: Empowering Customer Experience Insights and Actions with Experience Metrics

How to build an indicator system
How to use the indicator system for experience operation and decision management
Combining experience data with operational data

Course duration:2 days (3 hours per issue + 3 hours workshop)

Issue 3

Intelligent Experience Management: Experience Data Drives Superior Product and Business Innovation

User behavior data and product problem analysis
How to build an intelligent design component library
Digital Intelligence Experience Management Framework

Course format:Offline Lecture + Workshop (Choose a topic from the selected 3 topics for workshop)

Issue 1

How to build a profitable business model

How to conduct requirements analysis and insights
Conceptual analysis of design thinking
How design thinking guides product/design innovation
- Product scenario-based design thinking
- Experience a global view of the product design

Course content:Choose 3 subjects from 12 subjects

Issue 2

How to iterate on the business model

Recognize user portraits and user journey maps
How to quickly build user portraits based on massive user data
How to use user insights for product and brand planning

Course duration:2 days (3 hours per issue + 3 hours workshop)

Issue 3

How to innovate business models

What is Customer Experience Management
A common data metrics model for customer experience management
Introduction and application of NPS and satisfaction

Course format:Offline Lecture + Workshop (Choose a topic from the selected 3 topics for workshop)

Accomplished learning, empowering business management and innovation

A comprehensive and systematic theoretical system

From design to operation to management, skill training covering the entire value system of user experience, comprehensive and systematic understanding and understanding of user experience thinking, methodology, and practical application.

Give new insights to business operations

User experience empowers the operation and development of products/services/businesses. Perhaps you are experiencing the bottleneck period of operation. This course will help you to explore new ideas for the operation of existing products/businesses.

Management ability has a big breakthrough

The potential of user experience to empower enterprise management is huge. On the one hand, for enterprise products/services, a rapid response mechanism can be formed through data/indicators; on the other hand, it enables internal collaboration within the enterprise and improves efficiency. The core of cost reduction and efficiency increase lies in the breakthrough of management.

The course is suitable for the following groups:

Business Related
Executive/
Responsible/Manager